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Hakawi
Studio

Stories That Feel Local.

We help Saudi beauty brands create stories that feel like recommendations, not marketing.

See the workStart a project

The Problem

Most beauty content gets ignored.

Because it feels like marketing.

  • People trust stories

    A narrative is remembered long after a product claim is scrolled past.

  • People trust people

    Recommendations from real faces beat polished brand messaging.

  • People share what feels real

    Content that feels native gets passed along — that is free distribution.

What We Do

We create stories that feel relevant, and worth sharing.

Story Strategy

We discover what your audience cares about and shape the stories that connect — before a single frame is shot.

Content Production

Snap-first content that feels native, authentic and made for Saudi audiences — built to live where attention already is.

Distribution

We help your stories reach the right people, in the right places, for the right impact — across the platforms that matter.

Campaign Concepts

Selected Stories

Curated by Hakawi Studio — campaign concepts developed as ready-to-shoot creative direction for Saudi beauty brands.

Campaign Concept

Soft Matte Foundation

Real skin, lightweight coverage, made for Saudi heat.

GraphicsSceneCreator

Scene Breakdown

  • Swatch
  • Apply
  • Wear test
  • Reveal

Hook Variants

  • “I stopped wearing foundation in summer — until this one.”
  • “The no-makeup makeup base that survives Riyadh heat.”
  • “POV: your skin, but on its best day.”

Campaign Concept

A creator-led series framing the foundation as the base that disappears. We open on a real skin concern, follow a single honest application, then prove it with an all-day wear test — ending on a reveal that feels earned, not staged.

Campaign Concept

Amber Oud Eau de Parfum

Warm. Elegant. Indulgent. A scent that lingers with you.

GraphicsSceneProduct

Scene Breakdown

  • Detail
  • Spritz
  • On skin
  • Ritual

Hook Variants

  • “The compliment-getter you only need one spray of.”
  • “Smells like an evening you don’t want to end.”
  • “Oud, but make it wearable every day.”

Campaign Concept

A product-forward story built on atmosphere. Macro photography and slow spritz motion carry the warmth of the scent, intercut with an evening ritual that positions Amber Oud as a signature — something remembered on you, not just worn.

Campaign Concept

Glow Renewal Serum

Hydrated, glowing skin starts here.

GraphicsSceneCreator

Scene Breakdown

  • Texture
  • Routine
  • 28 days
  • Glow

Hook Variants

  • “28 days to the glow filter — without the filter.”
  • “My dull-skin fix that finally stuck.”
  • “The serum step I stopped skipping.”

Campaign Concept

A results-driven creator narrative anchored to a 28-day arc. We earn trust with texture and routine, then deliver proof through an honest before-and-after — closing on daylight glow that reads as recommendation, not promise.

Why Hakawi

Hakawi means storyteller.

We believe the best-performing beauty content doesn’t feel like an ad. It feels like a recommendation from someone you trust.